
Targeting
The real draw of advertising on Facebook is the ability to target your ads at an incredibly precise audience. There’s no need to waste time, effort and money on finding the most appropriate publication, TV station or billboard location for your target market. Just choose your target audience (e.g. women, aged 30-45, with an interest in cooking, located in London) and the ads will be delivered towards your chosen demographic. This also gives you the opportunity to experiment and see who your brand appeals to. Change the age setting or gender you target and see how your click-through rate changes.Campaign options and pricing
Monitoring your success rate
Facebook’s ad manager allows you to keep track of how your ads are performing, with a range of data about who is clicking through to your sire and how often. It’s also worth using free software like Google Analytics to assess how users are behaving when they click through to your site.Share this story
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