Business Technology

How to get your business more Twitter followers

4 min read

05 March 2014

With an ever increasing number of businesses recognising social media as a vital tool in their marketing armoury, Sally Rowland, Head of Digital Marketing at Moneypenny, outlines her top tips for success.

1. Include Twitter usernames and hashtags in your posts

It may sound obvious but if you are tweeting about a person or a business, include their Twitter username in the tweet. This will give you a much better chance of a retweet or a ‘favourite’ as well as potentially attracting new followers as you interact. Adding a hashtag to your tweets will also increase your visibility. Take a look at what’s trending on Twitter that day and see if it’s relevant to you and your followers as this can be a great way to get you noticed.

2. Who are you following?

One of the simplest ways to increase followers is to follow others. Think about why you are tweeting and what you want to get out if it. Invest in your posts. Don’t underestimate their value and the difference they can make. Follow relevant companies and organisations to ensure that you, in return, generate relevant followers who are good contacts for your business. It’s not about amassing huge numbers necessarily, but engaging with the right people.

3. Use Hootsuite to reach relevant audience

Social media management platform Hootsuite allows you to interact with users who may be interested in your product or service. By setting up streams to monitor phrases or hashtags, you can communicate with relevant Twitter users and gain more followers who are more likely to use your services.

4. Giveaways and Competitions

Offering a prize is a positive way to gain new followers. However, the prize on offer needs to be relevant to your business. By offering a discount or freebie related to the product or service you offer, you’re more likely to gain new followers who are already interested in what you do.

5. Become an expert in your industry

Tweeting about the Oscars will not be relevant to your followers unless you deal with fashion, films or celebrity news. Keep to your sector and post useful content such as guides and tips that display your knowledge and expertise in your industry. With the overwhelming amount of content and general information overload out there, tweet wisely using good incisive content. Do what you can to stand out from the very large crowd.

6. Timing your tweets

Who are your tweets for? If it’s for 09:00am-17:00pm businesses, tweet at certain times between those hours; if you’re targeting the overseas market, consider different time zones. Finding the peak times may take perseverance, as audiences will react differently at varying times, but once you’ve found the best opportunities to be seen, you’ll find your number of followers growing.

7. Ask questions

Asking your followers their opinions will lead to a higher interaction rate. Replies from followers means your Twitter username will be shared on others’ pages. It’s also a great way to display your businesses’ customer service flexibility by replying and connecting with followers through social media.

8. Don’t overdo it

Staggering tweets will keep users engaged. They are less likely to read or share if you bombard them with tweets every five minutes. Varying the type of tweets will also keep users interested; from sharing articles to business talk, sharing office events or pictures; your followers will feel they know your business and importantly the people within it.

Sally Rowland is Head of Digital Marketing at Moneypenny and sister product Penelope.

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