
Live chat
As a website lacks the ambience of a sales person, implementing live chat into your website is a great way to improve customer service and can help to encourage consumers to invest in your products or services. Live chat creates the feeling of a human presence, which will help to increase consumer confidence when purchasing products as well as gives them the option to ask any questions that they might have. Live chat can also help to enhance your businesses brand personality as talking to someone from the company will allow consumers to get a better idea about your business and the businesses brand values. What’s more, live chat increases your chances of communicating with a broader range of customers. For example, Best of Suffolk, a company who specialise in Suffolk cottages, discovered that live chat is a great way to communicate with the younger generations who do not feel comfortable calling and asking questions.Video
Thanks to larger bandwidth and faster connections, use of online video has rocketed over recent years. YouTube is currently the second largest search engine in the world and has over 1bn unique monthly visitors. Indeed, implementing video, which is 5.33 times more effective than text alone, will help to make you stand out against your competitors. For example, if your website has a current written blog, then upgrade it to a video blog to communicate with your consumers – 60 per cent of visitors will watch video content before reading text that is on the same page. Furthermore, the value of video is much more than text alone. According to research, video is worth 1.8m words, which is the equivalent to 3,600 typical web pages. If your website combines text and video and your competitors do not, consumers are much more likely to choose to convert on your website.Web design
- Colours;
- Graphics;
- Fonts; and
- The look and feel of your website.
Navigability
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