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How to incentivise staff in the run-up to Christmas

Get into the festive spirit: Christmas is an important time for rewarding both employees and customers for their ongoing loyalty. It provides an excellent opportunity to boost employee morale and maximise the feel-good factor as staff look forward to a well-earned holiday. Make sure your employees go into the break feeling good about the company, as it’s common for staff to consider job changes while they’re away from work.  

Thoughtful giving: While budgets still may not allow for pay increases, gifts can help boost morale. Remember: give staff something they want. Giving gifts that don’t appeal will be a waste of money, so think carefully about your employee demographic.

Avoid cash incentives: Cash incentives can be confused with salary and bonuses, and can become expected each year. Cash bonuses tend to disappear into employees’ pockets and the connection back to the workplace and a task well done is lost. Cash fails to generate a lasting memory in the way that a gift or experience can.

Select the right rewards: Retail gift vouchers, such as the bonusbond multistore gift voucher which can be redeemed in over 25,000 places in the UK, can help employees reduce their overall expenditure at Christmas. Vouchers can also be especially cost-effective if bought in bulk. You could also consider non-cash incentives such as bespoke merchandise, events or experience vouchers.

Remember: incentives can also add to the bottom line by increasing sales, improving service or performance… or can simply be a means of saying thank you in the run up to Christmas.

Francis Goss is head of commercial operations, reward services, at Grass Roots, which specialises in marketing, research and HR services.

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