It was July 2009 and Corbett was celebrating a successful 18 months since the business launched. With four staff and an estimated second year fee income of £250k, business was going well. But midway through the year, the recession really hit home and business growth slowed. So Corbett decided to run a competition with business publication The Home Based Business Network, offering £1,000 worth of PR consultancy as the prize. “The competition was free to set up and I wanted names and numbers. ‘Normal’ advertising would not have given me that,” he explains. Over 300 businesses entered, 180 of which agreed to be contacted by Jargon Public Relations. “The new business pipeline is bursting and several meetings have already been arranged,” he says. Have you promoted your business without burning a hole in your pocket? Post comments below. Related articles:An internet entrepreneur’s guide to bootstrapping
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.