Pitch perfectAs often goes in business, getting a pitch just right is crucial — and the same goes for crowdfunding. You’ll need to start getting a campaign up and running by uploading a pitch description and video to your chosen crowdfunding platform. A key tip is to be honest, transparent, and authentic in your goals and intentions — with a concise and easy-to-understand description of your business and aims. You’ll want to include all the basics, including who you are, what amount of money you’re hoping to raise, when your project takes place, how people can get involved, and what they’ll get in return. In addition to your pitch text, be sure to include a pitch video. Indiegogo campaigns with videos raise 114 per cent more on average than projects without one. Videos help reveal your story and connect the audience to your idea — so be passionate and open when telling the story. You don’t need a fancy camera or video editing software to make a compelling pitch video, nor do you need to be a great actor.
Reaching outThe best way to get momentum for your campaign going is by sending personal emails to friends, family, and closest fans. In the first week or two of your campaign, you should plan on raising 25-40 per cent of your initial funds from this inner circle. You can keep these first contributors updated on your campaign’s progress by posting regularly on your campaign page and social media. You can also leverage your social channels for promotional purposes — giving your campaign a boost beyond your inner network and reaching strangers who share your passions.
A winning formulaThere are many ways to reach crowdfunding success, and we see campaigners innovating every day with creative new approaches and strategies. However, our data insights do point toward six core elements that the majority of successful crowdfunding campaigns share:
- Have a pitch video;
- Offer three or more perks or rewards to contributors;
- Keep your campaign updated;
- Post media to your campaign page (pictures, video, infographics, etc.);
- Link to other sites relevant to you and your campaign as well as to your social media channels; and
- Keep your campaign period brief — two months long at the most
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