How to survive a recession/downturn/slowdown

Leave the economists to fret over the precise definitions, the rest of us need to come up with some plans.

Here are some proven strategies from real entrepreneurs about how to shape your business to meet an economic downturn. We’d be interested to hear your own experiences, too:

Keep growth controlled

Make your marketplace downturn-proof

Repackage your product/service; and don’t be dependent on one customer

Don’t specialise, cast your net wide

Offer new margin opportunities

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