How to win business from networking: Be visible

Unfortunately, it’s not enough to just be good at what you do, ie credible. You need to be visible to others or as some people call it, have “profile”. 

Someone I used to work with called it “top-of-the-mind” visibility. In other words, when someone within your network sees or hears of an opportunity, you are the first person who they think of. 

With online networking giving people more choice over who within their network to recommend or contact, it has becomes easier to gain visibility with more people; but harder to maintain “top-of-the-mind” visibility with the people who are more likely to help you achieve your career or business goals. 

To achieve “top-of-the-mind” visibility, you could:

  • Regularly be present at local face-to-face networking events
  • Attend all the meetings of your formal networking club
  • Post on forums regularly
  • Update your status daily on social networking sites
  • Tweet regularly during the day
  • Send a regular newsletter to your network
  • Turn up to company formal and informal social events
  • Regularly send articles of interest to your network
What do you think of these tips” Which do you do already?

Tomorrow, I’ll cover how you create a marketable personal brand for yourself.

Heather Townsend, Britain’s queen of networking, helps professionals achieve business and career success using social media and networking. Follow her Joined Up Networking blog for more useful tips and tricks. She is the author of the current best-selling book on networking The Financial Times Guide To Business Networking which has 68 five-star reviews on Amazon.

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