As people’s networks are getting larger, it’s not enough to just be visible and credible – your personal brand has to be marketable and compelling to referrers.
Just as you make a choice about a brand every time you purchase a product from a retailer, people make a choice about your personal brand every time they recommend your services.
So, what do we mean by a personal brand? It’s what people say about you when you leave the room and they Google your name. And this is a key point – your personal brand is now as much as what the internet says about you, as what others say about you.
Many people spend literally days working out what services they provide and to who – and are superb about articulating this message verbally, but then ignore their online footprint. Then, as soon as someone checks them out online, the impact of their carefully crafted message is lost. Don’t fall into that trap!
Tomorrow, I’ll discuss the importance of social capital in winning new business from networking.
Heather Townsend, Britain’s queen of networking, helps professionals achieve business and career success using social media and networking. Follow her Joined Up Networking blog for more useful tips and tricks. She is the author of the current best-selling book on networking The Financial Times Guide To Business Networking which has 68 five-star reviews on Amazon.
Share this story