Speaking at the Gartner Symposium/ITxpo Orlando 2009, Google’s Schmidt pinpointed seven key changes that will characterise the internet of the future. He also advised businesses to change with the times and listen to young consumers when marketing their brands. "Talk to a teenagers about how they consume media – and remember, in five years, they’ll be your employee," he says.
Here are Schmidt’s big changes:
1. Five years from now, the internet will be dominated by Chinese-language content
2. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today
3. Within five years, there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away
4. We’re starting to make significant money off of Youtube – content will move towards more video
5. Real-time information is just as valuable as all the other information, we want it included in our search results
6. We can index real-time info now – but how do we rank it?
7. It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age". Schmidt believes Google can solve that problem.
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