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The jobs millennials want the most (and here’s how to attract them)

More bosses are looking into the types of jobs millennials want as they become the most sought-after workers in today’s job market. And, based on my own experiences, I’m really not surprised.
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There’s a reason you should look up the type of jobs millennials want. Most I have encountered at work have been likeable, extremely hardworking, multitasking technology geniuses, and often show flashes of pure brilliance. Oh, and if you want someone to work the coffee machine, ask a millennial to do it. I’ve still yet to persuade it to make me a flat white…

I know you’re probably wondering if I’m referring to the same seemingly self-entitled moaners, frequently recognised as “Britain’s whiniest workers”. Well, if you consider the struggles the average 20-something faces trying to scrape by in the capital, in a shared flat, with student loans, it’s no surprise that some have started to moan. But the moaners remain a minority.

There’s no denying Generation Y are impacting the world of work in a way no one expected. As a boss of a young team of 50 people, I can confidently say the benefits of having millennials in the workplace far outweigh the challenges they bring. They’re sounding like a pretty appealing bunch of new hires so far, aren’t they?

But before you can start to determine what jobs millennials want and how to recruit them, how do you identify them? There’s no concrete time scale of when this generation began and ended, the general consensus is that they were born from around 1980 to the mid 1990s.

Take a look at your 35 year old employees and downwards – they’re considered millennials. For context, if you were to look at a millennial’s playlist, chances are you’d find Rihanna, Jay-Z, and Nirvana, rather than Marvin Gaye, David Bowie and Tom Petty.

Research from Adzuna found that millennials’ comprehensive understanding of technology has led to a rise in the digital industry, and it is no happy coincidence that the generations with the highest number of people working in digital and tech are all millennials.

CVs containing

Baby Boomers

Gen x

Millennials

Gen Z

Digital

6 (0.03%)  

273 (1.2%)

2919 (12.7%)

169 (0.7%)

Social Media

3 (0.01%)

133 (0.57%)

1297 (5.6%)

129 (0.56%)

SEO

1 (0.004%)

10 (0.04%)

205 (0.9%)

15 (0.6%)

Data from 22,982 CVs using Adzuna’s ValueMyCV tool

Using findings from the ValueMyCV tool, Adzuna found that one in ten millennials have “digital” in their CVs, in comparison to just 169 Generation Zers and only six Baby Boomers. Similarly, whilst 133 Generation Xers currently have “social media” in their CVs, 1,297 Millennials listed it in theirs.

That said, the tool also revealed a selection of the jobs millennials want, which includes sales assistant, project manager and warehouse operative, highlighting that the jobs millennials want don’t all include the digital landscape – and that the workforce spans every corner of the job market, albeit in smaller numbers.

How to ensure advertised jobs millennials want end with a hire

If we pay attention to the claims that, perhaps unlike previous generations, millennials are determined to get hands-on experience and won’t put up with doing menial tasks, it’s clear that companies will need to have a work ethic and values that will fit the bill. So here are six tips to attract top notch millennials to your business.

(1) Allow their skills to shine through

Many younger workers will be fresh out of university or college, and will be looking for a company where they can put their skills into action. It’s important to make sure prospective employees feel they’re actually taking a hands-on role and making a difference. They should feel confident that any opinions or suggestions they may have for their role will be heard by their employers
– making sure they don’t feel undermined is pivotal.

(2) Have attractive benefits

An increasing number of organisations are looking for graduates and young people to recruit,
so you’ll need to have the resources and flexibility to stand out from your competitors. Millennials are strong believers in having a clear balance between work and social life; salary isn’t the be all and end all for this generation, as they tend to opt for an environment where they’ll enjoy working.

Consider perks such as flexible working hours, a quarterly team day, or even a pool table for Friday lunch times to help employees unwind for the weekend. Companies such as The Body Shop, give staff five volunteering days a year, whilst Swinton Insurance employees are given an extra day’s holiday dedicated to Christmas shopping. These small changes will encourage
millennials to join your organisation.

(3) Keep up with the digital world

Generation Z have never known life without WiFi and smartphones, but millennials have grown up alongside the advancement of technology. In many ways this makes them digital natives, with excellent knowledge and competence when it comes to using the latest software and gadgets. If millennial employees are faced with outdated computers and equipment, it could be enough to put them off.

(4) Be active on social media

Social media has never been more important for companies, especially when it comes to attracting millennials. Whilst in the job-hunting stage, you can be sure this generation will be searching for your business on social media.

Choose social media platforms to be active on, whether this is Facebook, Instagram, Twitter, LinkedIn or all four, and most importantly make sure they’re updated on a regular basis – an empty Twitter feed will hardly impress. Use social media to your advantage and provide an insight into your company’s culture.

(5) Provide opportunities for career progression

One of the biggest assumptions surrounding millennials is that they’re impatient with their careers. However, it’s likely that they’re simply looking ahead at their career path and have a desire to succeed in their jobs. A survey has revealed that 41 per cent of employee respondents would leave their job for a company with better career prospects. So encourage staff to have their say about their role and how they want to progress in the future.

(6) Never stop learning

Following on from the last tip, it’s no secret that millennials are constantly looking for ways they can better themselves in the workplace. For companies wanting to employ this generation, it’s important to provide opportunities that will help them do just this. Look out for relevant conferences or networking events that could improve your employees’ skills and see it as an investment; the skills they learn will undoubtedly benefit your company.

With these tips in mind, you’ll be on your way to employing a highly skilled millennial who will be able to transform and improve your business in ways you never expected. Don’t accept the negative stigma millennials have and focus on the positive elements they can bring to your workplace.

Andrew Hunter is co-founder of Adzuna

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