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HR professionals expect video conferencing to be preferred communications tool in 2016

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Proving that the benefits of video for HR functions are well understood, the Redshift Research survey of business decision makers in 12 countries revealed that 98 per cent of the HR executives participating in the survey believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries.

The survey also showed that video is becoming more pervasive for Human Resources teams across the globe. When asked to choose their preferred methods of business communication today, HR respondents ranked video conferencing as a top-three tool for communications, placing third (46 per cent) after email (88 per cent) and voice/conference calls (62 per cent). 

The views of the HR professionals polled are supported by Aberdeen Group’s 2013 report on video talent acquisition that found 32 per cent of organisations were investing in video interviewing, compared to 21 per cent of organisations in 2012. The top three reasons identified by Aberdeen for this growth in adoption were:

  • To reduce travel costs;
  • To shorten the time to hire; and
  • To reach geographically dispersed candidates.

“Advancements in technology and telecommunications are allowing organisations large and small to operate seamlessly from anywhere,” said Mollie Lombardi, Vice President and Principal Analyst, Human Capital Management, Aberdeen Group. “HR leaders require a new understanding of how technology can help them bridge geographical boundaries and rethink their talent strategies to take full advantage of a broader talent pool.”

Beyond recruitment, video is also enabling organisations to implement flexible work environments. This is proven to increase productivity, can reduce employee time spent commuting, and can increase staff satisfaction and loyalty by allowing employees to have more control over work-life balance.

Voice, video and content collaboration is impacting many facets of the HR function, including retention, engagement, and training. Video conferencing, video recording and video asset management helps organisations overcome diminishing training budgets, minimise scheduling and travel conflicts, and prevent the loss of knowledge through attrition and retirement with easier, more frequent collaboration and on-demand access to training and knowledge. 

The ability to record live training sessions and playback later for people to view at times when it is more convenient for their work schedule allows for more cost-effective delivery of training content and efficient re-use of training content.

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