The Southbank hub will house a team of IBM design and digital professionals who will support partners in enhancing their knowledge of the latest digital innovations, with staff from IBM Design, IBM Interactive Experience and IBM Marketing Innovation Group divisions among the tutors.
The idea behind the launch is for individuals and teams to collaborate on projects and the rising appetite for big data, which can be used to improve the targeting of customer experiences and campaigns, thus increasing customer satisfaction.
Healthcare, financial and retail businesses will be among the industries working with consultants, researchers and other professionals to develop new skills and overcome the challenges of mobile, social and cloud services.
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Matt Candy, European leader, IBM Interactive Experience, said: “London is a creative epicentre that now boasts a powerful digital economy. IBM Studio London will bring exceptional digital experiences to our exceptional digital city, where some of our most forward-looking clients reside.
“Through the IBM Studios we are transforming the client experience of our products and services and how the company engages with the world at large.”
IBM noted that almost 20 studios globally have worked on projects such as IBM Bluemix, a connected car service that lets developers build, launch and control cloud apps, while the IBM Verse project was created to simplify email analytics.
John Mathers, CEO, Design Council, added: “Today’s most successful companies have design embedded in their DNA. Good quality design improves people’s lives and creates value for businesses.
“This is why we work to bring the design and business communities together, and help develop the skills which are a vitally important to our economy. We support and encourage companies such as IBM that recognise and value the importance of design, bringing it into the heart of what they do.”
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