Idea of the week: the DNA suit

Bespoke tailor Cad & the Dandy has created a Savile Row first: DNA linings.

Co-founders James Sleater and Ian Meiers recently teamed up with a company called DNA Art UK – which featured on Friday night with Jonathan Ross – to produce the individualistic silk suit linings. 

“Our customers are sent a swab-kit in the post. They return a sample of their DNA which is used to create a totally unique piece of art work,” explains Sleater.

“Customers can choose which colours are used to display their DNA chart and we print it onto the silk which we use to line their suit,” he continues. “What could be more personal than being wrapped up in your own DNA?”

Despite the geek factor, we think it’s pretty cool.

Former banking professionals Sleater and Meiers set up Cad & the Dandy in 2008 after they were both made redundant from their jobs in the City. They now have three stores in London. Turnover hit £1.3m in 2010.

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