If aren’t telling your prospective clients or customers “why” they should buy from you, or work with you, then it’s almost certain that they don’t know. And when they don’t know, they are they are much less likely to choose you.
Being clear about your “why”, and communicating it effectively to your potential clients and customers, is the fastest way to make your marketing more effective. Follow these three simple to harness the power of “why” in your marketing. (1) Be clear about WHY someone should use your service or buy your product Many businesses concentrate on telling clients about the features of their product or services. They proudly list all those features or detail the amount of time that will be spent providing the service. They then expect the clients or customers to work out why those features are a good thing for them. This is definitely not the best way to sell anything. Not only do your clients and customers not translate those features into “benefits” in their minds, but your marketing looks just like your competitors’ and you don’t stand out. So instead you need to educate your potential clients and customers about why they need (or should want) your product or service in the first place. What will it do for them? How will they be better off with it than without it? Will it save them time, money, frustration? Or will it bring them peace of mind, safety, enjoyment? Be clear about why they should want what you have to offer and they are more likely to actually want it. Warning: if your client doesn’t know why they need your product or service in the first place (in other words, they don’t know they have a problem you solve or what the consequences of that problem are), then nothing you say about the benefits of your service or why they should choose you will make any difference. So, to take a fictional example: if you sell a product which removes toxins in the air caused by computers, but your target customers don’t know that computers produce toxins, or the adverse effect of those toxins, they won’t want your product. In this situation, you must first educate them about why they need your product using education-based marketing. Then they will know why they need the solution your product provides and now they are ready to hear why they should choose your particular product over your competitors’ products. Why is it that a customer should choose you over your competitors? Find out on the next page, and learn how to improve your communication with customers.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.