The Shoreditch-based company was named in our Everline Future 50 in March, recognised for its innovation around providing a selection of handpicked boutique partners to consumers who aren’t necessarily to follow chain-dominated brands on the high streets. Based on the web and mobile, StreetHub shoppers are able to browse and buy online or find independent retailers close to their whereabouts. The ?1.7m investment marks the firm’s second funding round and was led by Secret Escapes investor Octopus. It comes weeks after Octopus launched a $140m Opportunities fund to support mature high-growth firms.Meanwhile, ASOS investor Index Ventures continued its support of the business formerly known as StreetHub with additional investment alongside Octopus and a number of angels to take the total amount of funding received to ?2.5m. The capital is going to support a transition to be recognised as a new web brand called Trouva ? an adaption of the word trouvaille, meaning a lucky find. The site comes complete with products from more than 350 independent retailers that are embracing ecommerce to challenge high street giants and online-only firms.
Items found on the site include fashion, homeware and gift ideas, all of which are curated by team members in a big to take away ?the inconvenience of back-street boutique browsing.? Meanwhile, the goods are available for global shipping, click and collect or one-hour delivery in certain areas. A Trouva parter at lifestyle boutique Roullier White said that the ?community is great, because it brings together a selection of retailers that stand out and offer a really inspirational mix of products?. Elsewhere, Dan Rigby, the owner of home and gift shop Rigby & Max said its sales have increased by ten per cent over the month via the network.
?We?ve seen huge success with our iPhone app launch last year, with over 40,000 customers using the app to discover and purchase from independent shops in their local vicinity,? said Mandeep Singh, co-founder of StreetHub. ?This is how we identified the compelling opportunity to also serve people who are keen to discover shops which are a little further afield too, and offer worldwide shipping. Trouva is the logical next step for us in our mission to help our amazing independent retailers to reach an even wider audience and help more customers to discover these inspiring, individual collections of products.? By Zen Terrelonge
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
