Sway has been involved in music since he was a teenager, but first truly came to prominence and secured exposure on the UK’s urban music scene aged 22 back in 2004.
A year later in 2005, still without the release of a debut album, the young star secured a MOBO Award for Best Hip-Hip Newcomer, beating globally known 50 Cent and The Game to the title.
Fast-forward ten years and Sway has taken his experience of the music industry to develop business knowledge that allowed him to work independently under his own label, DCypha Productions.
With Real Business in attendance at this month’s Micro Business Matters event, which was launched by serial entrepreneur Tony Robinson, Google and Sage, we caught up with Sway to discuss his experience, entrepreneurship, and whether there really is a war between independent companies and majors.
Check out the video below.