INFOGRAPHIC: The midfield-market: Footballers’ business lives are scoring goals off the pitch

Seeing football players promoting products to lead the Business Class lifestyle is not new. Indeed, we’ve gone from David Ginola and Loreal to a modern counterpart with Joe Hart and Head and Shoulders. But there’s so much more to footballers’ business lives than meets the eye.

For example, Ryan Bertrand is a serial entrepreneur, with his interest laying in the tech industry. According to an infographic from SBO, the Southampton FC defender started off as a trader when he was 18, which led him to launch fintech enterprise Silicon Market.

Seemingly not enough to sate his appetite for business, Bertrand also owns emoji outfit Footiemoji with Chelsea captain John Terry.

Elsewhere in the world of footballers’ business lives, while wife Victoria’s design business is thriving, David Beckham has his finger in a number of pies too. In fact, it resulted in the now retired player pocketing £57m in his first year off the pitch.

While he can be seen pushing his David Beckham line with H&M alongside A-list Hollywood comedian Kevin Hart, the ex-sportsman’s fragrance business alone brings in some £4.6m a year alone.

£3.5m spent on private jets during Premier League summer transfer window

The study comes after Real Business interviewed former professional footballer Kenny Arthur this year to discuss his growing manufacturing business.

He played to his strengths with the launch and said: “We design and manufacture innovative goalkeeper products to make the life of a goalkeeper easier, as I know first-hand how hard it can be.

“Not much has changed in goalkeeper products in the last 15 years. Our products are design-led, focusing on functional innovation – the combination of these two aspects are allowing us to develop a forward-thinking reputation in this marketplace.

“Our long-term strategy is to use the reputation developed for goalkeeper-specific products to diversify into other mass market sports.”

Check out the infographic below to find out the specifics of footballers’ business lives.

Footballers' business lives

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