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Infographic: Women drive the social media industry

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But more tellingly is how women lead the trend of accessing social media via mobile. Some 46 per cent of women use their smartphones to check their social account versus 43 per cent for men.

Likewise, 32 per cent of women use a tablet versus 20 per cent of men for the same reason. Now juxtapose that to the Business Insider report saying 60 per cent of social media time is spent on smartphones and tablets, and youll realize women will be setting the pace towards social mobiles.

Why women are the real power behind social media

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