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Innocent Drinks: the definitive profile

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Started back in 1998 as a bit of wheeze by three university graduates turned ad execs – Richard Reed, Adam Balon and Jonathan Wright – the West London-based company has become one of the UK’s most respected and best loved brands.

How did they do it” Real Business gives you the real story.

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Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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