This innovation is an ongoing – 360 degree cameras have now been installed in the firm’s fleet of vehicles as a way of optimising routes, improving safety and increasing recycling rates.Bratley says winning the Growing Business Award was a good boost for the business’s profile. “It’s a great recognition for the people who work here, our team and the customers who support us. You might win a couple of customers, you meet people on the awards evening who start recycling with you. “But the thing with the GBA award in particular, as it’s associated with the CBI and is increasingly prestigious, is that it builds the brand and the authority around the brand, and reinforces our position as the leader in London for waste and recycling.” While First Mile has a base in Birmingham and some national contracts, it seems clear that they will be focusing on London for the foreseeable future. “There are six and a half million tonnes of business waste inside the M25, so I think we’ve got our work cut out for us,” Bratley says.
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