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Innovation & Legacy – A Perfect Marriage Of Values At Loveitts


Varied client services and high customer care have enabled heritage Coventry property firm Loveitts to withstand adverse market conditions, says director Paul Barnes.

The property industry is known for its volatility, where the risks are as high as the rewards. Firms have come and gone as quickly as the market moves; so when you hear of a company which has been opening its doors to clients since 1843, it’s time to uncover the secrets of its success.

According to Paul Barnes, Director of Coventry-based Loveitts, (a long-established firm of chartered surveyors and estate agents), its wide spectrum of expertise has helped it “cope with different market trends” over the years, enabling it to weather countless economic storms.

“We’re a multi-discipline practice that can deal with all aspects of property,” he explains. From residential sales and lettings to a new homes service, a commercial arm, estate management and land advisory, not to mention an auctioneer service that’s been generating high-value sales since the 1800s, it covers many bases. In the nineteenth century alone, Loveitts managed a giant auction sale at Coombe Abbey which ran over eight days plus aided in the sale of a local estate, thought to be the most expensive property auction in pre-war Coventry. Today, Paul leads the firm’s residential sales and lettings facilities which extend across Coventry, Nuneaton and South Warwickshire where customer service is king; “whether you are buying, selling, letting or renting we aim to make your move as smooth as possible.”

Vendors looking to sell their properties with Loveitts can expect everything from video tours and aerial plans to thorough mortgage advice. On the lettings side, clients can maximise their investment portfolio via top-level marketing assistance through to a fuss-free end-of-tenancy service. For developers, it provides specific marketing packages, helping to boost site footfall and drive timely sales. Those wanting to auction their property can expect an extremely professional service while commercial clients benefit from professional valuations from RICSregistered valuers, as well as acquisitions, disposal advice, and other related services. An estate management department offers rent collection and property inspection services, and health and safety advice. There’s also a bespoke land service that helps source and acquireland for client development.

Extensive customer services help make a thriving business, but principles matter too. For Paul and his team, Loveitts’ founding tenets of “customer care, trustworthiness and honesty,” which were ingrained into the culture at the starting point in 1843, “still hold firm today,” and are seen in the highly experienced and customer-focused teams that manage each aspect of the firm.

While heritage is respected, Loveitts has evolved with the times and its growing new homes section is a testament to this by helping combat the ongoing housing crisis with much-needed new developments for buyers, with many sites becoming available in the next few months.

With country-wide coverage, things are looking bright for Loveitts. Over the next five years, Paul expects to see continued growth and development with a greater market share, goals which are likely to be achieved considering how the firm has not only survived but prospered and evolved in its nearly 200 years of existence.

Today, Loveitts has national reach, but its identity remains firmly in the Coventry area. Paul proudly calls the company a “cornerstone” of life there. It has been associated with various city landmarks over the years, including the Queen’s Hotel in Hertford Street, which it auctioned in the 1800s. In the post-war years, it sourced the land for the new Coventry Cathedral and its HQ at 29 Warwick Row, a former boarding school that counts novelist George Eliot as an alumnus has been their head office since 1954.

What’s the key to longevity in the notoriously fickle property industry? According to the staff at Loveitts, it’s a specialised workforce and varied, customer-centric services. Have these tools in your arsenal and your business could too hit the 200-year mark one day!



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