From promising new enterprise to working with Lacoste, Versace, and Goldsmiths, one of the UK’s leading quality jewellers to name a few, Marie Grove Walton has achieved significant success with her PR and marketing agency, Grove Communication.
Walton launched Grove Communication in 2013 together with her Associate Director Eilidh Macdonald, hungry for a new challenge after a fulfilling career in the industry. Working as a marketing director at the time, she was ready for new experiences and eager for the flexibility of running her own business. Grove Communication was founded to bridge the gap between building brand awareness and translating marketing efforts into tangible sales. She decided that merging marketing and sales disciplines in their overall approach to creating effective strategies for their clients would be the right solution to these industry-wide challenges and feedback from her customers has made it clear, that it was the right choice.
Walton has built an incredible team behind the Grove Communication name but remains highly involved in all aspects of her business.
“What makes us unique is that we are a very hands-on director-led business. We are heavily involved and invested in the day-to-day strategy and management of each clients’ account. This ensures we are providing a consistent, high-quality service. The result is long-lasting client relationships with whom we very much work as an extension of their teams and growing businesses.”
Based in the heart of London, Grove Communication specialises in creating strategies for lifestyle, fashion, and luxury brands. With a retail-focused background, the company is highly skilled and incredibly knowledgeable in creating sales-driven initiatives that incorporate the main elements of digital and traditional marketing: PR coverage in relevant publications, social media content creation and account management, influencer collaborations, building and maintaining brand strategies, product launches, retail showcases and installations, and event management. The company’s fully integrated structure offers its clients a single point-of-call service for all of their marketing needs, allowing for advanced brand management and campaign consistency.
As we emerge from the COVID-19 lockdowns, Walton and her team are seeing bigger investments from businesses into their marketing campaigns and collateral as markets slowly start to pick up momentum, especially the retail industry. The Grove Communication team is looking forward to their upcoming projects and getting back into full swing over the next 12 months, as London begins to see a return of businesses and its workforce.
“Post-COVID, many brands are looking to ramp up their activity and focus on growth, but recruitment is a huge challenge due to Brexit and so many people leaving London during the pandemic. I’m excited about the buzz of getting back to work, back to living our lives to the fullest. Brands who invest as much as they can in their marketing right now are set to win in this recovery period.”
Eyes on the prize, the entrepreneur who secured clients like Karl Lagerfeld and Radley London is not thinking small for the future. With goals to establish offices globally, work on worldwide campaigns, and drive brand equity, the next few years for Grove Communication look to be particularly thrilling.
As a data-driven team, Walton takes huge pride in the company’s ability to continue hitting and raising the monthly KPIs for every brand they work with. The positive results and client feedback continues to drive the business forward, with Walton leading from the front in every facet of her company.