The photography app has proven its worth as a marketing tool, having reached 500m users in June. For comparison, that’s almost 200m users than Twitter’s 313m users – despite launching four years later.Since being acquired by Facebook, Instagram has introduced various features to grow its user base and generate revenue, which has resulted in 200,000 companies now advertising with the app. To build on that figure, Instagram has now enriched its service to support UK businesses with three new updates: (1) Business profiles: This will provide transparency to users, making it clear that the business is authentic. There will also be a “contact” button for direct business-to-consumer communications. (2) Insights: Insights will inform businesses whether the Instagram activities they’re engaged in are working or not, with data broken down in a simple format. (3) Promote: Using Facebook’s targeting and measurement function, companies will be able to determine how well a post is performing and promote it accordingly. Neil Waller, co-founder of small watch business Shore Projects, noted that he found the free Insights tool particularly useful as they allow him to see exactly who is talking about the brand in terms of location and age. He added: “We have also seen an increase in enquiries since getting a business profile, as the contact button makes it really easy for customers to get in touch. This has the potential to make a real impact on our business.”
Read more on Instagram:
- Not seeing the wood for the trees: Instagram’s new logo may see it lost in the pack
- An Anglo-Swedish watch brand using Instagram influencers to grow
- How Instagram enabled small UK businesses to recruit, grow sales and boost brands
Instagram was a key piece of the puzzle that took personal trainer Joe Wicks forward to become business sensation The Body Coach.
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