It’s not the first time we’ve seen origami used to generate interest in recent months – in January, British engineering was showcased to youngsters in London with a boat made of paper, which then set sail on Southwark Boating Lake.
But for Beagle Street, its campaign is designed to alert the public that the average person overpays on their life insurance policy by £109 a year to total £3,270 over 30 years. As such, 87 per cent of people are reluctant to take up life insurance because they consider it too expensive, while 76 per cent think providers aren’t being transparent.
The firm sought to give back to the public and enlisted a team of paper-folding professionals that spent over 125 hours folding 500 origami pooches with £10 notes, which were than distributed across London randomly to passers-by.
Read more on strange marketing stunts:
- Official Durex Connect app to “truly enhance sex lives” as marketing campaign continues
- Formula 1 engines of Jenson Button and Kevin Magnussen roar to life on Twitter ahead of Grand Prix
- No holes found in doughnut shop’s TfL real-time advertising campaign
Matthew Gledhill, managing director of Beagle Street, said: “Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets. The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance.
“We’ve eliminated middlemen, medicals and meetings for example, which has meant passing on savings to customers who pay 30 per cent cheaper premiums on average.”
Further research found some life insurance customers can pay up to 67 per cent more than others for similar cover plans.
The London-based campaign will be repeated across the UK in other cities in the coming weeks.
Check out the action from the capital in the video below.
Share this story