Business Technology

Interactive media firm Cinime brings brands to life in 480 cinema screens across Ireland

3 min read

07 August 2015

Former deputy editor

Cinime has expanded its interactive media platform into 480 cinema screens across Ireland, which will see brands secure direct access to 1.2 million movie viewers each month.

The service works on smartphones in the form of apps for Android and iOS, allowing users to connect with the media on the big screen. This is achieved via sound recognition, with relevant and timely content, which includes games, competitions and more, appearing in-app based on the adverts or trailers being played.

Cinime already has access to more than 7,000 cinema screens globally, serving countries including China, Germany and the US. And in its native UK, the app is in use by big cinema chains Cineworld, Odeon and Vue, while BMW, Microsoft and Ben & Jerry’s are among brand partners.

The next stage of growth has seen Cinime integrate its interactive media channel into 479 screens in 71 cinemas across Ireland. This will provide brands and advertising agencies with access to some 1.2 million cinema customers each month.

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Alastair Simpson, CEO of Cinime, said: “We are delighted to open our doors in Ireland. Working with Wide Eye Media, we’ll be able to allow 1.2 million cinemagoers from Sligo to Cork to make more of the big screen through their smartphone.

“In addition, we aim to build a close relationship with brands and cinemas – helping them make the most of one of media’s most highly engaged audiences by providing creative experiences.”

Wide Eye Media is one of the largest media sales firms in Ireland and the union with Cinime will see games such as Beat The Intro, which requires customers to guess famous film soundtracks, introduced into screens.

In addition to providing access to content in the screen, Cinime also delivers interactive play in the lobby. Using the app to access material, special posters can be brought to life to display exclusive footage, prizes and other content, and an internet connection isn’t required.

“We are really looking forward to bringing the Cinime experience to the Irish cinema going audience,” added Eoin Wrixon, General Manager of Wide Eye Media.

“Ireland has one of the highest cinema admissions per capita in Europe, and Cinime provides a huge opportunity for cinemas and brands to capitalise on this highly engaged target audience.”