International hotspots for 2011

The survey of UK small-business owners, carried out by O2, highlights the target destinations for business growth in 2011. The further afield, the better, with six out of the top-ten markets being outside Europe:

1. United States: 33 per cent

2. Germany: 28 per cent

3. France: 25 per cent

4. Australia: 20 per cent

5. Netherlands: 15 per cent

6. Spain: 15 per cent

7. Brazil: 14 per cent

8. Canada: 14 per cent

9. Hong Kong: 13 per cent

10. New Zealand: 13 per cent

While the US tops the list of most-popular destinations for British entrepreneurs, it’s a tough market to crack. Take Will King, for example. He founded shaving brand King of Shaves in 1993 but has only just started to make a dent Stateside, having recently signed a distribution agreement with Spectrum Brands, owner of US grooming giant Remington: “Few British companies, let alone brands, succeed in mainland USA,” he warns. “They think they can go into the States and make it big, all by themselves – and they end up getting blown up by the competition.”

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