"All the spending statistics that we see in our day-to-day trading show that internet shopping has remained a high consumer priority," Pearson says. "The recession just caused a shift in trends from people only looking for discounts when buying luxury items and electronic equipment, to instead trying to find bargains for their every day shopping such as groceries and school clothes."
Neil McHugh, co-managing director of Rightmobilephone.co.uk, has a more conservative response. "I think in some sectors, the downturn has stabilised. But stopping the downward spiral doesn’t mean the recession has come to an end," he says. "There is still a lot of caution out there as to what will be around the corner.
"I think it is very early to consider the true consequences of the government’s short term initiatives, cuts and corporate hand outs. For the well-placed, there is opportunity during times like these. As a company, we have been fortunate enough to be able to re-invest into our technology and brand. It’s an ideal time to do so as suppliers cut their margins. I imagine for many, the next 12 months will be about consolidation, streamlining and positioning themselves to compete as signs of a recovery do finally appear."
Orders at Zak Edwards’s online gift firm Prezzybox.co.uk are up 26 per cent on last year. His website has received record traffic spikes, almost rivalling last year’s Christmas figures. He can see both sides, however, of the recession/no recession debate. Edwards says: "I’m unsure, to be honest. From a business perspective, Prezzybox is doing pretty well, so we could argue that the recession is drawing to a close. However, you only need to speak to builders, landlords or restaurateurs to find out that this isn’t actually the reality of the situation and a lot of people are struggling for work and to make ends meet."I’m sure that we’ll come out of the economic decline but I’m unsure that it will happen as quickly as we would like, and I’m convinced that the recession is not at an end. The important thing as a business owner is to remain positive and focus on maximising your core competencies to increase profits in everything that you do. If you are lucky enough to come out the other side, you’ll be stronger for it.” Related articles"The recession is nothing compared to a CVA"Increasing revenue: tips for small businessWinning pitches in a recession: part onePicture source
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