Is your business suffering from Generation Apathy?

Clarke, whose £600,000-turnover firm has offices in London, Reading and Ringwood, claims employers are overwhelmed by the number of applicants wanting jobs but largely underwhelmed by the calibre of candidates coming forward.

“We hear a lot about generation Y," she says. "They are techno-savvy, multi skilled and multilingual with ‘must-have experiences’ such as ‘time spent travelling’. But they seem to lack the work ethic our economy sorely needs.”

According to Clarke, while a job vacancy is likely to secure hundreds of applicants, the majority won’t cut the mustard. Many candidates don’t read the advert properly, don’t have relevant experience and/or have spelling errors in their cover letters or CVs. It’s not unusual for candidates not to bother turning up for interviews.

“We know from our clients that businesses throughout the country are growing disillusioned with the apparent apathy out there. Despite the recession, candidates aren’t hungry enough for work,” adds Clarke.

“Redundancies are rising daily and competition for jobs is high but employers can’t afford to make unwise recruitment decisions. Just one employee’s behaviour can make a big difference to the bottom line.”

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