Sales & Marketing

iZettle offers UK entrepreneurs primetime TV ads, building on small business lending push

3 min read

16 September 2015

Former deputy editor

Mobile payments service iZettle has expanded its support of small business owners significantly, from the creation of a new lending division to now launch a “15 Seconds of Fame” campaign that will provide entrepreneurs with exposure on TV.

Sweden-launched iZettle, which allows small firms to process card payments from customers via smartphones and tablets, secured a €60m Series D investment in August.

The firm explained that the capital would result in the expansion of its iZettle Advance lending division, further improving the support offered to those looking to take their small businesses forward. The scheme works by providing a temporary advance on sales to entrepreneurs, who pay the money back gradually as profits roll in.

iZettle has now gone a step further to help the plight of young companies that are looking to get exposure and build a name, particularly as consumers are increasingly assaulted by marketing noise from large businesses with deep pockets.

Its “15 Seconds of Fame” campaign will provide small UK firms the opportunity to secure primetime TV advertising slots across the Sky Network in October and November. To enter, interested parties just need to submit a 15-second video clip about the company.

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Six winners in total will be chosen by a judging panel, while a seventh winner will secure a people’s choice award. The promotion builds on last year’s 12 Hour Store campaign that saw six small companies given the power to trade on London high streets alongside big brands.

“We know how tricky life is for small entrepreneurs. Cutting through the noise is getting increasingly challenging, especially if you’re a tiny business. And that’s precisely why we have embarked on this project,” said Johan Bendz, iZettle’s CMO.

“Getting exposure on prime time television can transform a business’s fortune, but it comes with cost way beyond the reach of small companies.”

Swedish ad agency Forman & Borders (F&B), which is responsible for the 2014 12 Hour Store, has teamed with iZettle to manage the new campaign.

Ann Spennare, account director at F&B, said: “It feels very refreshing to work with a client like iZettle, that is so generous with their own users. This enables us to work creatively not only with the iZettle brand, but also indirectly with small businesses out there striving to prosper.

15 Seconds of Fame is open for entry from 16 September and closes on 4 October, with winners to be named later that month.