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Jaguar Land Rover speeds into tech with launch of mobile startup InMotion

A series of on-demand offerings and apps will be launched to overcome modern travel and transport challenges,” the company claims.

The UK operation will test developments globally in the coming months, with car sharing and car ownership services set to be trialled in markets across North America, Europe and Asia.

InMotion was created to recognise the evolving desires of consumers as tech has changed the way people travel, whether thats on the commute to work or researching a car they want to buy. As such, services will be developed for smartphones and other connected devices.

People worldwide were surveyed ahead of InMotions launch to understand the transport issues that need fixing, while gathering an understanding of consumer knowledge when it comes to emerging travel you can imagine questions about services like Uber and such being a key part of the research.

Following the study, InMotion conducted experiments with a variety of projects to see which would be the most effective. The real-world testing will provide further insights ahead of a public launch.

Read more on Jaguar Land Rover:?

BMW has a similar campaign running with its i Ventures arm. The innovation-centric division of the business pumps capital into automotive ideas car parking platform JustPark and car hire service DriveNow are among the operations taken under the firms wing.

“With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally,” said Adrian Hallmark, group strategy director at Jaguar Land Rover.

As a startup business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and customer demands.

Jaguar Land Rover claims that the subsidiary has the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with robust financial and technological support .

Interested parties can sign up to experiments and trials at

Real Business visited Jaguar Land Rover’s HQ in Warwick and discovered exactly what UK SMEs can learn from the firm’s business strategy.


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