A series of on-demand offerings and apps will be launched to “overcome modern travel and transport challenges,” the company claims.
The UK operation will test developments globally in the coming months, with car sharing and car ownership services set to be trialled in markets across North America, Europe and Asia.
InMotion was created to recognise the evolving desires of consumers as tech has changed the way people travel, whether that’s on the commute to work or researching a car they want to buy. As such, services will be developed for smartphones and other connected devices.
People worldwide were surveyed ahead of InMotion’s launch to understand the transport issues that need fixing, while gathering an understanding of consumer knowledge when it comes to emerging travel – you can imagine questions about services like Uber and such being a key part of the research.
Following the study, InMotion conducted experiments with a variety of projects to see which would be the most effective. The real-world testing will provide further insights ahead of a public launch.
Read more on Jaguar Land Rover:
BMW has a similar campaign running with its i Ventures arm. The innovation-centric division of the business pumps capital into automotive ideas – car parking platform JustPark and car hire service DriveNow are among the operations taken under the firm’s wing.
“With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally,” said Adrian Hallmark, group strategy director at Jaguar Land Rover.
“As a startup business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and customer demands.”
Jaguar Land Rover claims that the subsidiary “has the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with robust financial and technological support”.
Interested parties can sign up to experiments and trials at www.inmotion.im.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
