Jaguar’s leap into Formula E is one more example of the importance of sustainability

The company is set to become a manufacturer entry more than a decade after quitting Formula One (F1) in 2004, a period in which it dabbled with the silver screen through appearances in films such as the James Bond franchise. But while it has decided to once again take up its racing mantle, it will this time be involved in the third Formula E (FE) series – starting late 2016, instead.

“We’ll be looking to get the best drivers that we can for the team,” said Jaguar team director James Barclay. “Success is on our mind and the process has now started to see who would be the best to get us that success.”

The team is on track, with it recently having been announced that former F1 engineer John Russell will be leading the charge. Russell oversaw the BMW project that won Le Mans in 1999 and worked for Prodrive and Triple Eight in V8 Supercars in 2006.

What UK SMEs can learn from Jaguar Land Rover's business strategy

Appointments such as these across the FE industry, according to Nick Rogers, group engineering director for Jaguar Land Rover, will ensure that over the next five years we will see more changes in the automotive world than in the last three decades. 

But more importantly, Rogers claimed: “We’re in a changing world and it’s time to get behind the times. The future is about being more connected and more sustainable.”

It’s a valuable point, but while it now goes without saying that the former has become paramount, his emphasis on sustainability is still a rare one. It shouldn’t be. Sustainability has become an essential ingredient for a company’s long-term success and there are a few reasons why. 

Risk, especially to brand reputation, has come to the forefront of news headlines and just won’t seem to go away. A plethora of recent scandals has – no surprise – prompted consumers to now expect corporations to behave ethically, and CEOs have been made aware of the magnitude of their responsibility.

But it’s not just about avoiding business risks, it’s about embracing opportunity – the benefits of enhancing brand reputation in a world where consumers are becoming increasingly environmentally aware. 

They want to know more about the products they buy and where they come from. And as we all know, it’s important that customers are put at the heart of the business and that you do everything possible to continue improving their experience of the company’s goods and services to create a positive, long-lasting relationship.

Read on to find out how sustainability and innovation often come hand-in-hand.

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