Doherty’s grandmother taught him how to make jam and also made him aware of the social issues facing the aged by bringing him along when she visited elderly people living around Edinburgh. “We’d tell them a story or play a musical instrument; it was something we did for years and it was a big thing for my Gran. I felt it would be wrong of me not to continue that theme,” Doherty says.
So, in addition to adding new flavours to his range of no added sugar ‘super fruit’ spreads, Doherty is keen to invest in charitable projects. It’s an activity that’s gathered pace during the year and last month, SuperJam hosted its first tea party for the elderly.
Doherty has set up a charity to run the tea parties, which is supported by Waitrose, Edinburgh Council and John Lewis.