Doherty’s grandmother taught him how to make jam and also made him aware of the social issues facing the aged by bringing him along when she visited elderly people living around Edinburgh. “We’d tell them a story or play a musical instrument; it was something we did for years and it was a big thing for my Gran. I felt it would be wrong of me not to continue that theme,” Doherty says. So, in addition to adding new flavours to his range of no added sugar ‘super fruit’ spreads, Doherty is keen to invest in charitable projects. It’s an activity that’s gathered pace during the year and last month, SuperJam hosted its first tea party for the elderly. Doherty has set up a charity to run the tea parties, which is supported by Waitrose, Edinburgh Council and John Lewis. Picture source
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.