Hirani sees huge potential in the Bombay Bicycle Club and plans to extend the three-chain restaurant to between 100-200 locations throughout Britain.
“Bombay Bicycle Club is the Indian Domino’s Pizza – there’s a big opportunity,” he says.
Hirani, formerly a buyer at Marks & Spencer, opened his first Tiffinbites on Soho’s Wardour Street in 2003, having spent six months researching the market – sitting in cafés, noting what time customers came in, what they bought and how much they spent.
Within three weeks of opening his first restaurant, he was turning a profit.
