Hirani sees huge potential in the Bombay Bicycle Club and plans to extend the three-chain restaurant to between 100-200 locations throughout Britain. “Bombay Bicycle Club is the Indian Domino’s Pizza – there’s a big opportunity,” he says. Hirani, formerly a buyer at Marks & Spencer, opened his first Tiffinbites on Soho’s Wardour Street in 2003, having spent six months researching the market – sitting in cafés, noting what time customers came in, what they bought and how much they spent. Within three weeks of opening his first restaurant, he was turning a profit.
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