Telling the truth about SME life today

James Eder

James Eder is doing his bit for the next generation of entrepreneurs. He volunteers for Young Enterprise. He’s an ambassador for Make Your Mark. And he’s a guest lecturer at Birmingham University. “If you ask a group of 15-16 year olds what they plan to do after school, the majority will say, ‘Go to university, then get a job’,” says James Eder. “I ask them, ‘How about starting your own business?” founder James Eder talks to Real Business about being a young entrepreneur, why nine in ten businesses fail and his favourite tip from the Naked Leader.


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