James Eder is doing his bit for the next generation of entrepreneurs. He volunteers for Young Enterprise. He’s an ambassador for Make Your Mark. And he’s a guest lecturer at Birmingham University. “If you ask a group of 15-16 year olds what they plan to do after school, the majority will say, ‘Go to university, then get a job’,” says James Eder. “I ask them, ‘How about starting your own business?” Studentbeans.com founder James Eder talks to Real Business about being a young entrepreneur, why nine in ten businesses fail and his favourite tip from the Naked Leader.

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