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James Murray Wells hires new business brain

“Glasses Direct is nearly five years old. We’ve grown between 50-130 per cent year on year. We have 70 staff and three offices. The workload is enormous! Frankly, the company is too fast and too big for me,” says Murray Wells, who revolutionised the spectacle-buying market by selling glasses online at the fraction of the price of his high-street rivals.

Cornils – formerly managing director of and AOL’s – is stepping up to the plate as chief executive. “There is no-one out there better placed to join me in the cockpit of Glasses Direct than Kevin," says Murray Wells. "Who else has built a dotcom like, worked alongside founders to quadruple revenue at a start-up and spearheaded a massive subsidiary of one of the biggest web companies of our time Kevin will take this all the way.”

You couldn’t accuse Murray Wells of lacking ambition. “I want Glasses Direct to be the world’s largest direct seller of glasses in the next four years. It’s a £3bn market and I’m aiming for a ten per cent slice of the pie. I reckon we can be bigger than Specsavers."

Murray Wells insists he isn’t taking a step back. “I’m still going to be working all hours! I’ll be responsible for media relations and business development, while Kevin will drive growth and develop international markets.

"As far as I’m concerned, this is the final piece of the management puzzle to make a killer business.”

Related articles:Online retailer turns eyewear into fashionwear


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