Role and company:CEO and founder of TopTradr.
First job:Graphic designer in a small creative agency.
Dream job:Batman. Although I don’t like the idea of working nights…
Most played song:“Just Dropped In…” by Kenny Rogers.
Who (and or what) inspires / motivates you?In terms of TopTradr specifically, I just wanted to create something that I, as a trader, would enjoy using. I was sceptical of other platforms which promoted ‘Guru’ traders making a 500 per cent plus return on all their trades. I didn’t want to copy trades, I wanted to see how I fared against other decent traders out there. It wasn’t so much about recognition for me as it was verification as to how I was performing. Trading used to be a somewhat solus activity, so building a community of likeminded ‘serious’ traders seemed to make a lot of sense.
In under 25 words, what makes TopTradr distinctive in its marketplace:An FX social trading app that uses hedge fund algorithms to rank trading performance. We find the profitable traders and back them with our own money.
If you could dominate the world through TopTradr, how would you do it?You could argue that we’re on our way, we’ve already been downloaded in over 80 countries so far!
How would others describe your leadership style?Controversial, perhaps. I have very clear vision and have the courage to stick to it. I know my own weaknesses so I know when it’s time to delegate.
What is the strangest marketing experiment you ever did?As an adman, there have been many. I think the strangest was releasing real live carrier pigeons which we asked people to return if they were interested in our proposal.
What’s your favourite quote?Scale fast, fail cheap.
What was the best piece of advice you ever received?…Scale fast, fail cheap!
What do you think is the most important innovation of your lifetime thus far?The default answer here is obviously the iPod/iPhone, however, the flux capacitor never got the recognition it deserved. By Shané Schutte
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