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In an industry such as plumbing, it can be difficult to differentiate yourself from the pack – we need to invest the time and money necessary to create a valuable brand. To paraphrase Phil Knight, former chairman of Nike, you can have the best product in the world, but if not enough people know about it, you’re never going to succeed – you can in fact end up losing out to a competitor with a much poorer offering. At Pimlico Plumbers we embrace all forms of communications, whether that be with customers, the general public or the press, we’re happy to share what we’re up to, and I mean everything. If you were to take a look at our social pages you’d be privy to pretty much all the goings on at Pimlico HQ, right down to what the team had for breakfast, which was, obviously, a good old bacon sarnie and a cup of tea if you were wondering. I’ve invested in plumbing related number plates such as BOG 1, 7OILET and W4TER, been involved in PR initiatives addressing the trades’ gender imbalance, promoting apprentices and older workers, the list goes on. Our 200-strong vehicle fleet, like red buses and black cabs, are synonymous with the capital. We’ve carefully crafted a strong corporate identity that embodies the character of the business. But my desire for column inches and TV interviews is always driven by a genuine passion to the make the industry I joined as an 15 year-old boy, one that creates employment and training opportunities for all people, regardless of age, race or gender.Read more from Charlie Mullins:
- SME public sector contracts are too few and mired in red tape
- Entrepreneurs shouldn’t let risk out of their control define them
- We’re declaring war on antiquated prejudices holding back women
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