With his following only continuing to grow, the title of New Business of the Year from Lloyds Bank and a book entitled “Lean In 15” – a famous catchphrase you’ll catch in most of his videos – Real Business caught up with Wicks to discuss his incredible journey. “I always thought I’d be a PE teacher,” said Wicks. “After leaving college, I completed a degree in sports science and the plan after that was to go into teaching. I worked as a teaching assistant for a couple of months, but I wasn’t really cut out for it,” he admitted. Having decided to put his aptitude for fitness to good use, South London-based Wicks completed a personal training course and set up almost immediately as a self-employed PT. “When I graduated, I worked at a gym for three months to get experience, but really quickly thought that to make money in the industry I’d have to work for myself. I set up a website, got some cards and went on to become a mobile PT,” said Wicks.
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Given that The Body Coach operation officially started in September 2014, the desire for a “few” people rocketed beyond his wildest imagination. With over 70,000 users of his 90-day SSS Plan, which costs £147, revenue is over £10m. More astonishingly still, Wicks admitted that he’s disinterested in any outside investment because the business has such few outgoings that almost all income is a profit. “I sent 20,000 tweets on Twitter before making a penny and over 1,000 pictures on Instagram. There are lots of online plans out there, but I just did it for me – just posting a couple of transformations a week. And when followers saw people getting good results, I soon had 300 people a day signing up,” Wicks revealed. The Body Coach now employs 50 people in a new Richmond office. Continue reading on the next page for the incredible profit margins the company has, why Wicks has hired followers, and how eight publishers came to fight over him for a four-book deal. By Zen Terrelonge
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