In a survey undertaken by 1,200 current active job seekers, respondents were provided with 50 options including well-known companies such as Apple, Marks & Spencer and Selfridges. They were posed with the question: “Which retailer do you think has the best employment brand?” Some 41 per cent of those answering selected John Lewis as their preferred choice.Marks & Spencer came in second place, though there was a large drop from John Lewis’ share of the vote – 12 per cent of respondents selected M&S. Arcadia was third with eight per cent, with Ellie Burgess, director at The Retail Appointment, saying that the UK’s largest retailers may be alarmed at the gap between John Lewis and the other brands. “From an employment point of view, John Lewis is now capturing the imagination of jobseekers throughout both the UK and the world,” Burgess said. “John Lewis is widely regarded as the brand which sets the example and tone for the rest to follow. Its business model is perhaps one of the most respected in the world and lauded as a best practice example of employee-employer relations.” Read more on brands:
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