Telling the truth about SME life today

Justin Cooke

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Name: Justin Cooke

Age: 39

Company: Digital agency Fortune Cookie

Turnover: £10m

First job: Child model, followed by selling refreshments on train from Huntingdon to Peterborough (the glamour).

Dream job: Surfing yoga instructor.

Car: Prius

Economy, business or first class: Premium economy

Most extravagant purchase: Centenary edition Globe-Trotter suitcase.

Most played song on iPod: “Niton” (instrumental) by Eric Prydz

Best business book: I Live in the Future & Here’s How It Works: Why Your World, Work and Brain Are Being Creatively Disrupted by Nick Bilton.

Worst business moment: I am failing my way to success.

Proudest business moment: Being elected chair of British Interactive Media Association.

Business mentor: Marc Andreessen.

Next big thing: Mobile web

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