Duane Jackson has never held back when it comes to criticising the incumbent products in the accounting market. He launched the KashFlow software as a service (SaaS) model to rival the off-the-shelf brands and offer a more affordable, simple option to SMEs and entrepreneurs.

To prove his might in the market, Jackson has asked new KashFlow converters to send in their old software for "the burning".

"We shot the video as a teaser of what’s to come," says Duane Jackson. "We’ve accumulated lots of boxes of software from ex-Sage and Quickbooks customers, as well as a surprising amount of MYOB customers. In return, we’re giving them a year’s free use of our web-based accounting software. We’re planning a big bonfire next month when our promotion ends."

It’s a bold and agressive statement to the competition that their time is short. But have either Sage or Quickbooks hit back at the attack?

"Sage haven’t commented on it," says Duane Jackson. "But we’ve had a great response from our customers. A number of them have asked if we can provide the video as a screensaver. Someone has also suggested we submit it to Cannes for an award in the short film category – I think we’re going to go ahead and do that."

"I’m really pleased with the way the video has come out," concludes the entrepreneur. "I love the way the box turns to ashes and blows away in the wind. It seems rather symbolic of what will happen to software companies that don’t quickly recognise that boxed software is the past."

Check out the video below:

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