Age: 43 Company: I started Pacific Direct as a sole trader back in 1991, and sold it for £20m in 2008. I launched Company Shortcuts this year, providing frameworks and templates to help businesses grow faster. First job: 7-Eleven convenience store. Dream job: Prime Minister. Car: Volkswagen golf diesel. Economy, business or first class: Economy only. The Morgan children have not yet earned the privilege of flying first class. Most extravagant purchase: A diamond ring (which I lost). Most-played song on your iPod: I keep meaning to listen to music on my iPod but I haven’t yet bothered. Best business book many to pick from: How to become a rainmaker by Jeffrey J Fox. Worst business moment: 2003 redundancy round – cut once, cut deep but the scars are long lasting. Proudest business moment: Signing off the sale of Pacific Direct. Your business mentor: I have too many valuable mentors to name. I never paid them formally but always imaginatively tried to pay back their brilliance. Next big thing: Continual improvement of Company Shortcuts and ongoing active participation in supporting ambitious growth enterprises. Lara Morgan is a speaker at the MADE Entrepreneur Festival and a judge at the Growing Business Awards.
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