HR & Management
1 min read
09 September 2011
Pacific Direct founder Lara Morgan on redundancy rounds, launching Company Shortcuts and becoming PM.
Name: Lara Morgan
Company: I started Pacific Direct as a sole trader back in 1991, and sold it for £20m in 2008. I launched Company Shortcuts this year, providing frameworks and templates to help businesses grow faster.
First job: 7-Eleven convenience store.
Dream job: Prime Minister.
Car: Volkswagen golf diesel.
Economy, business or first class: Economy only. The Morgan children have not yet earned the privilege of flying first class.
Most extravagant purchase: A diamond ring (which I lost).
Most-played song on your iPod: I keep meaning to listen to music on my iPod but I haven’t yet bothered.
Best business book many to pick from: How to become a rainmaker by Jeffrey J Fox.
Worst business moment: 2003 redundancy round – cut once, cut deep but the scars are long lasting.
Proudest business moment: Signing off the sale of Pacific Direct.
Your business mentor: I have too many valuable mentors to name. I never paid them formally but always imaginatively tried to pay back their brilliance.
Next big thing: Continual improvement of Company Shortcuts and ongoing active participation in supporting ambitious growth enterprises.