The platform aims to bring crowdfunding and ecommerce together by encouraging conspicuous consumers to invest in “the products of the future.”
To this end the companies featured on Crowdrooster will be vetted to ensure they have an established business plan, prototype and supply chain organised. The funding element of Crowdrooster is rewards-based, which means businesses promise to give investors products themselves, rather than equity in a company. This has the added benefit of allowing businesses to save money on market-research by testing their offering on a small number of demanding customers. Alessandro Rovati, co-founder of Crowdrooster said: “What started as a simple idea for a crowd funded e-commerce app, rapidly evolved into a fully fledged community where designers and innovators can gather to access funding, endorsement and support for their project ideas. “In a few years’ time we want Crowdrooster to be a robust and trusted source of social capital for brands, as well as playing a vital role in delivering trend-setting and best-selling products of the future.” The company is based as fintech startup accelerator Level39 in Canary Wharf. Startups already featured on the site include Italian furniture designer Luca Boffi and Feeligold, a cosmetics company based in France. Michele Barbara, VP of finance at JPMorgan, and a mentor at Level39, said: “As an alternative to traditional finance options, crowdfunding has huge potential. However, for hardware projects seeking large sums of investment, featuring alongside a mix of unvetted personal projects has a limiting effect. “By carefully vetting projects to ensure the highest possible completion rates, Crowdrooster is tackling this obstacle head-on creating a more professional environment in which to seek investment.” Image source
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
