And do the benefits outweigh the inevitable time and investment associated with developing for a device which will naturally be limited in functionality compared to the vast capabilities of the iPhone?
Simple answer? If you get the premise and design of your app right: definitely. Yes.
As probably the most exciting wearable seen so far, Apple Watch presents an incredible opportunity for brands to take services and apply them to a device that can have a huge impact on consumer behaviour. It is even more personal and ‘always on’ to the user than the mobile phone, which we check 150 times a day apparently.
We’ve seen promising examples of brands planning to launch Apple Watch apps, and a fair number of these are travel companies. Our team at Monitise Create is working on an app for Premier Inn, which is set to bring its new chain of high-tech hotels, hub by Premier Inn, to Apple Watch.
The entire guest experience at hub hotels – from checking-in to controlling in-room features like lighting and temperature – can be managed via mobile, and soon the Apple Watch. As a channel which is intrinsically linked with travel, mobile is an integral part of Premier Inn’s offer and customer service strategy, so wearables is the natural next step.
As we’ve been setting to work on Apple Watch apps for our clients, here are my key takeaways for businesses looking to capitalise on this exciting development:
1. Decide on your killer function
Focus on taking a complex idea and making it so simple that anybody can use it on a screen the size of the Watch’s. Think about the key function of the app and what people will want to use it for the most. How can that function be used on the Watch specifically? How can you strip that function back to the bare bones so that people want to use the Apple Watch app more than the iPhone app itself?
2. Connect with your consumer
The Watch presents amazing opportunities for ‘nudge economics’: its potential to increase consumer engagement shouldn’t be underestimated. The Watch will support and display any push notification sent to an iPhone and there are opportunities for voice response. Notifications are moving ‘out of pocket’, highlighting the need for more thoroughly aggregated alerting systems.
Clever use of alerts can genuinely change consumer behaviour – they’re perfect for apps for banking, healthcare, or weather – basically any industry that a consumer would want real-time updates on about the things that actually matter to them.
Read more on wearables:
- Wearable technology: what it means for your business
- “World’s first wearable international payment app” from UK money transferbusiness
- What Brits really think of wearable tech and how firms can spike adoption
Continue reading on page two for guidance on device considerations, tips for simplicity and why you must remember the consumer.
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