Former Sports Direct strategic development director, Jeff Blue, was involved in the round alongside founder of financial services firm ICAP, Michael Spencer, who invested personally as well as through his private investment group IPGL.
“I wish Laundrapp had existed when I was a young broker,” said Spencer. “It would have made my life so much easier. So when they pitched the idea to me I was hooked right away and I am convinced this will be a big success.”
The company describes itself as “Uber for laundry” as the business runs via a smartphone app that provides users the means to have their dirty washing cleaned at “competitive prices”, while collection and delivery are free.
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Dom Perks and Ed Relf are the founders of Laundrapp, which launched in January 2015. Now operating in three cities across the UK, IPGL CEO Tina Kilmister-Blue will join the board to support the company’s ambition to grow nationwide.
Prior to launch, CEO Relf was the CMO and CCO of digital gaming company Mind Candy, while Perks, previously of management consultancy McKinsey, has experience working across startups. Elsewhere, former Accenture strategy consultant Anthony Pink is Laundrapp’s COO and CTO Nick Bransby-Williams had the same role when working for task marketplace Sooqini.
Relf said: “Our ambition is to disrupt an entire industry ripe for smart technology and innovation. We have the model, the technology and the commercial partners to revolutionise an entire industry, we’re creating a remote control for people’s laundry and we’re overwhelmed by the positive response.”
The service runs across iOS and Android smartphones and tablets, while its concept makes it part of the increasingly busy British sharing economy – a sector that was given the backing of George Osborne during the Budget 2015 when he declared government officials would adopt the movement, while sharing hubs would open in Leeds and Manchester.
Laundrapp isn’t the only washing-centric tech business on the market, however – Lavanda founder Guy Westlake talked Real Business through creating an on-demand laundry service for local communities in February.
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